1. Wall-to-Wall Wellness
2. Content Communication Expert
3. Green Living Expert
1. Wall-to-Wall Wellness
Wall-to-Wall Wellness: Healthguarding the home with Annie B. Bond.
The business is dedicated to making the home a sanctuary by eradicating harmful chemicals and toxins from personal living spaces.
Led by best-selling author, environmental health and green living expert Annie B. Bond, Wall-to-Wall Wellness is made up of a small but passionate team who work with experts in biology, chemistry, and green living to provide top of the line consulting and to create a one-of-a-kind, easy-to-use reference for building and maintaining a green home.
“Follow Annie’s advice and both you and our planet will be healthier.” –Deepak Chopra
Wall-to-Wall Wellness Consulting believes that “green” homes are a pale shade of eco-friendly if they don’t promote your physical and emotional health. Dedicated to eradicating harmful toxins from personal living spaces, Wall-to-Wall Wellness’s value lies in our:
* Ability to analyze the health of planned and existing living places and building and design materials.
* Provide the necessary guidance to maintain a healthy living space, and
* Offer access to our exclusive database of product information.
2. Content Communication Expert
I’ve dubbed a new job model to best define what it is I can do for Internet sites, called “Content Communication Expert.” A blend of a UI (User Interface) expert, marketer, and editorial expert, as a Content Communication Expert I will bring websites alive by driving traffic, building site community and social media, developing reader loyalty through support and communication, expediting blogs, reaching into the internet and developing top Search Engine Optimization (SEO), and fulfilling the strategic demands of the business, such as motivating sales, through managing reader traffic patterns.
More specifically, I can develop and oversee:
–Newsletter and mailing list. Signups including opt ins, opt outs, database development, analysis of subscriber trends, and building lists.
–Newsletter strategy, design, and analysis. Because newsletters are just about the most powerful tool for bringing traffic back to the site, newsletter development is one of my highest priorities. I developed my first newsletter in 1989 and have had some of the highest loyalty rates and responses to direct mail drops. I can develop newsletters that support both the reader and the business, making them a win/win.
–Content cohesion. I take a birdseye view of the content as a whole, finding gaps, contradictions, etc., to improve the reader experience as well as further the strategic demands of the site.
–SEO. Successfully garnering top search engine results for content on Care2—a site with 9+million members–I know how to develop a steady stream of traffic to deep in the site, old articles and blogs, as well as to new ones by researching top search words appropriate to the site and planting these words on the site and in blogs.
–Social media and network; community support. Developing the social network experience on the site can enhance the user experience. This network can easily expand and be developed for on social network sites around the internet, such as on Facebook, Myspace, and Twitter. I can help find ways to put a buzz in the social media strategy as well as the network of the field.
– Web 2.0. With a deep, hands-on understanding of Web 2.0, I have worked to integrate this content with Care2’s social media.
–Data analysis. Assumptions can be the bane of internet sites. In fact, I have seen more mistaken thinking about what works and doesn’t from internet management than I can emphasize. There is nothing like cold analysis to see trends and traffic patterns to be quick on the uptake to enhance success and move quickly away from less popular approaches. I develop clear data analysis systems.
–Culture of commenting. I have years of expertise in developing provocative articles to generate comments and viral interest.
–Blog development and placement. Blogs will successfully drive a lot of traffic and contribute to successful and substantive newsletters. I can help develop blog placements and voice, as well as develop other bloggers appropriate to the site. When appropriate I will be happy to contribute my own blogs to the site and newsletters. For example,. “Ask Annie” might be appropriate, for helping readers in reducing their toxics load, “Green Chi” might be appropriate for a spiritual approach to living green, and “Better Basics” for how-to environmentally safe living blogs..
–Inspire readers to participate in the program. I’ll develop creative ways to engage readers to participate.
–Surveys. I will periodically survey members for feedback to help guide next steps at improving success.
–Know the reader, reader, reader. To me, an Internet site is only successful when it connects fully to the reader, the skimmer, the user. My goal will be to develop and oversee activities that will fully engage the reader!
3. Green Living Expert
Having entered the green living arena in the early 80s because of personal experience with toxic chemical exposure, I have been one of the early voices of the green movement. I’ve also been one of the first to define green to include toxics, and to write for the green consumer, both light and dark. I wrote my first book, Clean & Green, and edited my first green publication, “Greenkeeping” (soon after called “Green Alternatives”) in 1989. No, I am not a grandmother—yet– but I have a hands-on expertise of how to go green in many of life’s stages, especially as a parent.
Chronology of my Development as a Green Living Expert
1989–Author, Clean & Green (Ceres Press). Chemically sensitive because of a pesticide poisoning and having to learn to live in our world without toxics, in writing Clean & Green I passed on the wisdom of several years of living without everyday chemicals. After getting well enough to have my daughter I wanted to protect her and the rest of the world from being harmed by chemicals.
– Research, networking, working with product companies, organization; how-to, do-it-yourself (DIY) content development.
– Ability to package complex information into accessible information for the consumer.
– I became an expert in the old folk formulas for cleaning and living that have died out in the face of the industrial age.
– The book filled a need for those wanting to go green, given there weren’t a wide range of green products on the market.
– I worked extensively with a chemist to insure that the science was right.
– Using kitchen cupboard ingredients for cleaning was a radical step outside of the mainstream arena, but because kitchen cupboard ingredients are normal household items, the approach wasn’t threatening. I’ve used this successful non-threatening approach in my work every since.
1989-1994—Founder and editor-in-chief of “Green Alternatives for Health and the Environment.” This small magazine (a newsletter in the early years) launched in 1989 and existed until 1994.
– I gravitated naturally and intuitively to a networking, collaborate management style.
–Became an expert in direct mail and subscription development.
– Developed advertising policies.
– Oversight of article development, writers, design, and finances.
–The magazine covered everything from non-toxic personal care and cleaning products to recycling, green bedding and building supplies.
– I tapped into the mainstream needs and the aspirations of the new green businesses sprouting up around the U.S. and Canada, all coming to a height around Earth Day 1990 and lasting a few years after.
– I began networking with writers and business leaders in the field, and integrated their work into the newsletter.
1994-1996–Editor, “The Green Guide.” At the time, “The Green Guide” was published by Mothers & Others for a Livable Planet. Now owned by National Geographic, the newsletter has received many awards.
–The development of helpful content for young families was key to our success. Our readers were 94 percent new moms who were entering the green product arena to protect the health of their families.
–Research expertise, with the ability to successfully pass my work past a rigorous oversight board of doctors and professionals.
– I produced a (pre-Internet) monthly newsletter. Each cover story involved an in-depth look at subjects as complex (at the time) as rbgH, a hormone injected into dairy cows to increase their milk production, and toxic carpets.
1997—Author, The Green Kitchen Handbook, with Mothers & Others; Meryl Streep wrote the Foreword (HarperCollins). Considered way ahead of its time, the book elaborated upon “the new green diet,” looking at issues such as how many miles food is shipped, heirloom seeds and livestock, plastic food packaging, and the green pantry. The book is now being updated for a new edition.
–Developed new connections to and insight into the progressive food movement
1996-1999—Public Service, the Rhinebeck School’s Health & Safety Committee. Organized and implemented a pragmatic and straightforward audit and assessment of the environmental health of the school system, and implemented corrections when necessary. I worked closely with the superintendant and others in the school’s administration.
–Diplomatic, practical, and amenable approach to controversial subjects.
–Indoor air quality issues, integrated pest management, cleaning product procurement, building supplies for renovating, and cleaning procedures.
1999—Author, Better Basics for the Home. My interest in non-toxic formulas for the products of everyday life spilled over into this definitive book on the subject. Considered the classic, the book offers thousands of ways to live using simple ingredients. It covers everything from milk paint to tile grout to diaper rash cream to drain cleaner.
– As above, expertise in research and content packaging for the consumer.
– Adding to my knowledge base of cleaning products, I included to my green DIY repertoire chapters on personal care, pet care, gardening, and building supplies.
2000-2008—Executive Editor of Green Living, Care2.com a site with 9+ million members.
– Developed seven newsletters for the site, “The Healthy Home,” “Spa Secrets,” “The Natural Lifestyle,” “Eat Well Naturally,” “Green Cuisine,” “Body, Mind, & Spirit,” and “Soular Energy Daily” with Deepak Chopra. After the model changed in April of 2008, learned WordPress and the blogger model.
– Personal authorship of around 4,000 green living articles.
Annie B. Bond, Better Basics LLC, 72 Old Farm Road, Rhinebeck, NY 12572; 845-876-4252 (ph); 845-943-8880 (cell); firstname.lastname@example.org.